This product is not supported in the selected country. The Sensual Massager is a completely differend kind of product. It is designed for couples. A great deal of scientific, sociological and sexual research was invested in its development. The massager is made of state-of-the art materials, and it has a remarkably discreet and elegant appearance. In short, it embodies all the innovation, quality and style that the Philips brand stands for.
Philips Warm Sensual Massager HF8430 with candlelights
Dual Sensual Massagers HF/00 | Philips
LONDON - Philips, the consumer electronics company, is moving into uncharted territory with its launch of a set of upmarket sex toys. The brand, better known for electrical goods including razors, radios and TVs, has added what it calls Intimate Massagers to its range. The line represents a radical departure for the Dutch company, which positions itself with the rather straight-laced strapline 'Sense and simplicity'. The launch also throws a spotlight on the tricky issue of marketing such products to a British public, which, while broad-minded in some respects, is still not as relaxed as continental Europeans when it comes to the public discussion of the details of sex. When Philips' ad campaign breaks later this month, it will take an educational approach rather than using sexual imagery or relying on humour.
Philips faces challenge of marketing sex toys to the British
Details on Philips' new sex toy products are out, including pictures much better than our comedy efforts earlier. The images reveal devices that, as you might expect from Philips design, are sleek, curvy and Philips' carefully-worded press release below. These products will specifically target a new and previously unaddressed market of consumers in the year age group who are open to using intimate accessories. Boots, Selfridges of London and www.
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